

Forte dei Marmi and Versilia
The elegant beach life of Tuscany, between the Apuan Alps and the sea.
Why choose Forte dei Marmi and Versilia
Where the Apuan Alps meet the Tyrrhenian Sea, Versilia combines Italy's most polished beach culture with a dramatic backdrop of marble peaks. Forte dei Marmi is its jewel: a garden town of tree lined avenues, discreet villas and impeccably run beach clubs, while Pietrasanta draws sculptors from around the world to its foundries and marble workshops.
Versilia suits families who love the rhythm of an Italian summer, with mornings at the bagno, long seafood lunches and evening strolls for gelato. It also appeals to art collectors, cyclists and anyone who likes the idea of swimming in the sea and walking in the mountains on the same day. Lucca, Pisa and the Cinque Terre are within easy reach.
Ideal for: Families, Beach holidays, Shopping and dining · Relaxed, beach by day and dinner by the sea
Chosen this month by our team



Airports and arrivals
main gateway with extensive European routes
convenient for arrivals combined with Florence
alternative from the Ligurian side
wider long haul network
- Forte dei Marmi Seravezza Querceta and Pietrasanta stations lie on the coastal line between Pisa and Genoa, with regional trains from Pisa in about 30 minutes.
- Viareggio is the area's main station, with frequent trains to Pisa, Lucca and Florence.
- The A12 motorway runs parallel to the coast, with exits at Versilia and Viareggio.
- Private yachts can berth in Viareggio's harbour, one of the world's leading superyacht building centres.
We arrange private transfers, drivers, boats and helicopters for every villa.
Choosing your base
Leafy, exclusive and beautifully kept, with villas in pine gardens a short cycle from the beach clubs.
A historic town of piazzas, art galleries and sculptors' studios, with its own beach at Marina di Pietrasanta.
The most prestigious residential quarter of Forte dei Marmi, with large villas in walled gardens.
Olive covered slopes behind the coast offering cooler evenings and sea views, ten minutes from the beach.
A lively seaside city of Liberty style seafront buildings, a long promenade and a working harbour.
Quiet villages at the foot of the marble mountains, close to Forte yet away from the summer bustle.
Positions are approximate: the exact address is shared once your stay is confirmed.
The highlights
Beach clubs with neat rows of striped umbrellas, private cabanas and restaurants define the seaside ritual here. Booking a cabana for the week is a local tradition.
A long square framed by the cathedral of San Martino and the Sant'Agostino complex, often hosting monumental contemporary sculpture.
Take a guided four wheel drive tour into the quarries above Carrara or Seravezza, where Michelangelo chose his stone.
A Medici residence built in the sixteenth century, part of the UNESCO listed Medici villas and gardens since 2013.
A seafront promenade of Liberty and Art Deco buildings, with cafés, shops and sea views.
The composer's lakeside home, where he wrote many of his operas and is buried in a small chapel.
The eighteenth century fort that gave the town its name, at the centre of the main square.
Experiences worth planning for
Watch artisans carve marble and cast bronze in the foundries where international artists have their works made.
Climb into the Apuan quarries for dramatic views of white cliffs and the coast below.
Bicycles are the local way of getting about, from villa to beach to market.
A private charter from Viareggio follows the coast north to Portovenere and the five villages, with swimming stops on the way.
Hear Puccini performed outdoors by the lake that inspired him.
Mountain trails rise steeply from the coast to peaks with views over the whole of Versilia.
Beaches and coves
Wide golden sand lined with impeccably managed beach clubs and a view of the marble peaks.
A long stretch of beach clubs backed by the pine woods of La Versiliana park.
Relaxed and family friendly, with a lively promenade and calm, shallow water.
A wild dune beach between Viareggio and Torre del Lago within the regional park.
A quieter beach at the northern edge of Forte dei Marmi, near the mouth of the Versilia river.
Private villas in Forte dei Marmi and Versilia








Food and wine
What to eat
Pork fat cured in marble basins with herbs and spices in the mountain village of Colonnata.
Pasta with the small local clams gathered along the Versilia shore.
A crisp mixed fry of small fish, best eaten at a beach club lunch.
Stuffed pasta with meat and greens, served with a meat sauce.
Chickpea flatbread from wood fired ovens, sold by the slice.
Sugar dusted doughnuts sold on the beach, a summer ritual for children.
What to drink
Wines from steep terraces above Massa and Carrara, notably whites from Vermentino.
Reds and whites from the hills around Lucca, a short drive inland.
The aromatic coastal white grape that pairs perfectly with Versilia's seafood.
Day trips
A walled city of Romanesque churches and towers, best explored by bicycle.
The Leaning Tower and the marble ensemble of Piazza dei Miracoli.
Five clifftop villages linked by coastal paths and a local train.
Marble quarries, workshops and the home of the famous lardo.
Renaissance art and architecture for a full day away from the beach.
The year, season by season
June to September for the beach, with the clubs open from late spring to mid September. May and October are quiet and lovely.
May brings warm days, quiet beaches and green mountains, ideal for walking and art visits. The beach clubs open from around Easter and fully by late May.
June to August is the heart of the season, with beach life, festivals and busy evenings. July and August are the most sought after weeks, so book early.
September offers warm sea and calmer beaches, perhaps the most pleasant month of all. By October most beach clubs close.
Quiet and local, with the snowy Apuan peaks above an empty shore. February brings the Viareggio Carnival.
Weather month by month
Bars: hours of sunshine a day. Above: average daytime high. Below: sea temperature. Shaded: the best months.
Full weather table
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Daytime high, °C | 12 | 13 | 16 | 19 | 23 | 27 | 30 | 30 | 26 | 21 | 16 | 12 |
| Night low, °C | 3 | 3 | 5 | 8 | 12 | 15 | 18 | 19 | 15 | 12 | 8 | 4 |
| Sea, °C | 14 | 13 | 14 | 16 | 19 | 23 | 25 | 26 | 24 | 21 | 18 | 15 |
| Sunshine, hours a day | 3.7 | 4.6 | 5.4 | 6 | 7.8 | 8.8 | 10.1 | 9.3 | 7.2 | 5.1 | 3.8 | 3.2 |
| Rainy days | 7 | 7 | 6 | 8 | 7 | 4 | 2 | 3 | 7 | 9 | 10 | 9 |
| Dry days | 24 | 21 | 25 | 22 | 24 | 26 | 29 | 28 | 24 | 22 | 20 | 22 |
Air: averages 1991 to 2020, Pisa San Giusto weather station. Sea: average surface temperature at Forte dei Marmi. Dry days have less than 1 mm of rain.
Events through the year
Planning Forte dei Marmi and Versilia?
Tell us your dates and the group: we reply with availability and the full price, usually within one working day, and arrange transfers, chefs and boats.
Practical tips
- Beach clubs charge for umbrellas and loungers; in July and August reserve weekly cabanas or front row places well ahead.
- Parking in Forte dei Marmi is limited in summer; bicycles are the easiest way to move around.
- Many restaurants on the beach serve lunch only, so book dinners in town in advance at weekends.
- Check quarry tour operators before visiting; quarry access is guided and work may pause on some days.
- Fresh water showers and changing cabins are part of beach club service, but free public beaches have fewer facilities.
- Forte dei Marmi, Pietrasanta and Viareggio apply a municipal tourist tax per person per night in season.
Forte dei Marmi and Versilia: frequently asked
Why is Forte dei Marmi so exclusive?
A tradition of elegant villa holidays dating back to the early twentieth century, beautifully kept beach clubs and refined boutiques have made it a favourite of Italian and international families. Its villas sit in green gardens within cycling distance of the sea.
Which airport is closest to Forte dei Marmi?
Pisa International (PSA) is about 35 minutes away by car. Florence (FLR) is around 1h15.
Are the beaches in Versilia free?
Most of the coast is occupied by private beach clubs that charge for umbrellas and loungers, but you may walk along the shoreline freely. There are also public free beaches, such as the Lecciona and stretches at Cinquale.
When is the best time to visit Versilia?
June and September combine warm sea with fewer crowds. July and August are lively and glamorous but busier and more expensive.
Can you visit the Cinque Terre from Forte dei Marmi?
Yes, as an easy day trip: drive about an hour to La Spezia and take the local train along the villages, or charter a private boat from Viareggio in summer.
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